Understanding Salesforce Roles

Tags Salesforce

Quick Links: | Salesforce Roles Overview | Student Roles | Other Roles |

Salesforce Roles Overview

Roles in Salesforce help identify different groups of staff, students, and community members. They also determine when a record becomes visible in the Recruitment and Retention modules.

Student Roles

Salesforce/TargetX has two primary modules:

  • Recruitment Module: Manages prospective students through the application process.
  • Retention Module: Manages enrolled students and their ongoing academic journey.

When a student is in the prospect or applicant stage, their records are visible only to those with the Recruitment Role. Once they become enrolled students, their records are visible to users with the Retention Role.

Recruitment Role
Student Stage Description Module
Prospect A person who has shown interest in attending Chico State. Inquiry records come from website forms, third-party data (e.g., College Board), and college fairs. Recruitment
Applicant A person who has submitted an application for a current or future term. Records remain in the Recruitment module unless another role is assigned. Recruitment
Retention Role
Student Stage Description Module

Enrolled

A student who has matriculated or is enrolled with zero or more units in a current or future term. Once a student reaches this stage, their records become visible in the Retention module. Recruitment, Retention

Other Roles

Salesforce includes additional roles that help manage access and organize different contact groups within the system. Below are the additional roles and their definitions:

Other Salesforce Roles
Role Title Description Module
Staff A contact with an active Salesforce license and a student/contact record. Retention
Course Instructor A contact listed as an instructor of record for a course. Retention
Counselor External secondary education counselors. Recruitment
Academic Advisor Manually assigned based on approval from Academic Advising. Retention
Academic Advising Intern Manually assigned to student employee advisors. Retention
International Counselor External international secondary education counselors. Recruitment

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