Use Descriptive Link Text
Avoid using generic link text such as “click here” or “read more.” These phrases do not provide enough context about where the link goes or what the user can expect.
Screen readers announce link text to users. If the text is vague, users may not be able to determine whether the link is relevant. Clear, descriptive links improve navigation for all users, including those using assistive technologies.
Use link text that clearly describes the destination or action.
Good: View the Admissions Requirements
Bad: Click here
Descriptive links help users quickly understand the purpose of a link and decide whether to follow it.
Avoid Using URLs as Link Text
Do not use raw URLs as link text. URLs are often long, complex, and difficult to read, especially for users relying on screen readers. Instead, replace URLs with meaningful text that describes the destination. This makes links easier to understand and improves readability.
Using descriptive link text also avoids confusion caused by special characters or lengthy web addresses.
Good: View the Admissions Requirements
Bad: https://www.csuchico.edu/admissions/requirements/index.shtml
Use Unique Link Text for Different Destinations
Each link on a page should have a unique and descriptive label if it points to a different destination.
If multiple links use the same text but lead to different pages, users may not be able to distinguish between them, especially when navigating with a screen reader.
Use distinct link text that clearly identifies each destination so users can confidently choose the correct link.
Good:
Bad:
Open Links in the Same Browser Window
Opening links in the same page helps create a more predictable and seamless user journey. By allowing users to continue navigating within their current window or tab, we can reduce unnecessary interruptions and make it easier for users to understand where they are and move through content with confidence.
Keeping links in the same page can:
- Reduce clutter and distractions by minimizing the number of open windows and tabs users need to manage.
- Create a smoother mobile experience by allowing users to continue navigating within a single browser window rather than switching between multiple windows or tabs.
- Support users of assistive technology, including blind and low-vision users who may use screen readers, magnification, or other accessibility tools. Staying in the same window helps maintain a more consistent and predictable browsing experience.
- Maintain continuity in the user journey by keeping navigation within the expected browser flow and making it easier for users to return to previous content using familiar navigation controls, such as the browser’s Back button.
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