Improving Search Engine Optimization in Cascade with 4 Steps

1. Include a meta description on the page.

location where to add the meta description in Cascade

How to add meta descriptions article

2. The image file size should be the smallest possible

There is no way to shrink the image file size in Cascade. Image file size can be shrunk using software outside of Cascade.

Article on how to Save Sharp Images at Low File Sizes

Images larger than 1 MB issue in Siteimprove

3. Include key terms in the page name and keep it short

location where to add the page name in Cascade

When adding the page name do not use terms like: and, or, but, it. The page name will be the URL of the page therefore keep it short.

4. Use headers and correct header order.

The title of the page is header 1 and that should only be the only one on a page. 

Following numerical order, the headers should be included. 

Inserting a header is done by highlighting the header then going into Format --> Formats --> Headings 

Under format is where the headers are located.

 

Headings are not structured correctly issue in Siteimprove 

Other Resource

Naming Your Website and Webpages

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Details

Article ID: 113119
Created
Fri 4/30/21 12:39 PM
Modified
Fri 6/3/22 3:28 PM