What are the consequences of not doing this project?For example: direct significant negative consequences to the University, unable to conduct basic services; failure to resolve customer complaints or requests; loss of opportunity for improved service delivery or efficiency. Please explain.
Developing targeted and timely communications is time consuming and often involves a number of people to develop reports, run them, create the campaigns and send them out. A reduction in the time required for this process or automating it completely will free up resources to do other higher impact interactions with students that support student success. This will also increase student awareness of barriers to registration. If this is not completed, those barriers remain in place and harms student progress towards their degree.